Kick takes over 93% of watch time at BGMI Masters Series Season 5
A new audience report highlights a sharp platform shift in Indian mobile esports.
Kick accounted for more than 93% of measured watch time at BGMI Masters Series Season 5, Esports Charts reported on 24 September. Its share had been below 1% in Season 4.
The completed tournament generated over 14 million hours watched and peaked at 489,477 concurrent viewers. These are separate measures of time spent watching and the largest simultaneous audience.
What that percentage actually measures
Hours watched adds up the time audiences spend with a broadcast. For example, 100 viewers staying for two hours contribute 200 watch hours. The same total could come from more people staying for less time.
Peak viewers captures the busiest moment. Neither metric alone provides a count of distinct people reached across an entire event. A platform’s share of watch time therefore should not be read as its share of all gamers.
A useful signal for creators and brands
Our reading: this result makes platform choice worth testing when planning Indian esports coverage. For a Malaysian campaign, check local audience behaviour first. One tournament’s platform split can suggest a research question, but it cannot establish where Malaysian fans will watch.
Sources
- Esports Charts: Season 5 audience report, published 24 September
- Esports Charts: definitions of hours watched and peak viewers
Checked on 27 September 2026, Malaysia time. Figures refer to broadcasts measured by Esports Charts. The final section is editorial analysis, not evidence of Malaysian audience behaviour.